Blog assignments by week

August 4, 2009

I am sure there are others than me that has been wondering if they have done all the blog assignments for Com597c. Below you should see everything that is on the class site (links and all), but it is unofficial. Get to the class site from here.

Week 1 – Set Up Blog/Video Project Ideas

Week 2 –

There are two “articles” I offer for your review. Please choose one and write how this concept of Socail Media could impact storytelling on the web.

This first is lecture by Clay Shirky at this years’ TED conference.
http://mashable.com/2009/06/16/twitter-facebook-history/

The second is a little news article about Microsoft abandoning the Soapbox platform. “The what?” you may ask. If you have any thoughts on how video is provided on the web, here is a starting point for you.
http://news.cnet.com/8301-13860_3-10265858-56.html

Finally, once I get your blog urls I will throw everything into a feed aggregator like this. Unfortunately, FeedRaider has chosen this moment in time to shut down the system so I am uncertain what the URL will be. I will let you know once I fugure something out.

Week 3

In advance of the release of Chris Anderson’s new book “Free: the Future of a Radical Price,” a debate has erupted on the value of free in today’s marketplace. Anderson has been blogging about the tenants of “Free” over the past year to get feedback and solidify his premise. He postulates that in this digital economy pricing will gravitate toward free – YouTube (free entertainment & community); News outlets (free news); Open Source software, music, social computing, etc. This presents a major challenge (and many opportunities) for content creators who have built their success on charging for resources. Particularly for those resources that are becoming more readily available for free online and in the cloud. Understanding these concepts will help you better compete, coexist and thrive.
Here are four articles that frame the conversation. The debate is interesting since it provides several viewpoints.

Chris Anderson’s Blog
Malcolm Gladwell’s criticism to the Free concept
Seth Godin’s response to Malcolm Gladwell criticism
Marc Cuban’s response – Free vs. Freely Distributed

As we look to week three of the class, you can use this conversation to ponder these new questions about a “Free” economy:
· How do you monetize your resources – will your pricing model be relevant in the future?
· What are your competitors’ pricing and value strategies?
· How can you build value into your work so people are willing to pay for it?
· What are the disruptive technologies in the future, based on this free model? How will you engage users/viewers to stay competitive and engage your audience?
My personal favorite line in the articles is Gladwell’s assertion that, “YouTube will lose close to half a billion dollars this year. If it were a bank, it would be eligible for TARP funds.”
For your Week 3 blog Post, analyze the arguments of Marc, Chris, Seth, Malcolm, et. al. and tell us if you think Anderson is right. Most importantly, what is the impact on web-based storytelling? Blog your answer and post it by Tuesday Midnight July 7.

Week 4

Analyze a formerly print-based News organization using video on the web.

Week 5

I’ve been seeing a lot of press of late about the potential of social media. But the cynic in me says, “Not so fast.” Too much hype usually means flash in the pan. A significant amount of the work you will do and have done in this program revolves around the implementation and consequences of social media.
For your next blog posting I want to hear what you want to do with the knowledge you are gathering. What is your dream? Where does this all lead you? To prime the pump, here are a few blog articles that may help you frame the challenges and opportunities associated with social media. The first talks about Social Media newsrooms in a corporate environment. This is a little more corporate leveraging of the social media space. A report on the 140 Character conference. An advertiser’s guide to video snacking. An eyetracking study talks about search. The Witness Project. And finally, an article about how social media is changing the TV landscape (specifically, late night.)

I have presented a wide range of articles, not with the expectation you will peruse them all. We have a diverse group of folks in class with different interest and goals. The only thing that ties these articles together, albeit loosely, is social media. This topic is open for you to take in any direction. I just want to hear where you think you might be going in this landscape.

Week 6

Part of what we do in these hallowed halls of academia is work diligently to put things into little boxes. This effort to categorize is probably just human nature, our feeble efforts to make sense of a chaotic world. Honestly, I don’t know if that is a good thing or a bad thing.
At the beginning of this month the New York Times published a short article discussing the web’s use of longer video clips, as if the next “Gone with the Wind” had its own gravitational pull of lengthiness. But it got me thinking about content length on the web. Does it matter? If we go with longer shows on the web, what happens to the generation raised on “short attention span theater?” Will the video snack always be a part of the syntax of the web? Which led me wonder, how do we even define and classify this content. The Video Insider posed the question two days later, “What is a show?”

So that is the question I ask you… What is a show? Why does duration matter? And why the need to classify this stuff?”

Week 7

This assignment will be your last blog posting for class. The assignment is to view Bill Wasik’s talk about modern media. He believes that shorter content will always be free. Do you agree? Please write a blog posting discussing your point of view. Do you agree? Disagree? Why do you think so? Here is the link:
http://bigthink.com/billwasik/bill-wasik-takes-modern-media-to-task

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